• Introduction to Marketing

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    - Define the term marketing
    - Identify the main principles in the marketing concept
    - Identify and outline the three main areas

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  • Customer Behaviour

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    - Explain the difference between a customer and a consumer
    - Give the meaning of segmentation
    - Explain the purpose of segmenting a market

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  • Marketing Research

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    - Give the meaning of marketing research
    - Explain the differences between primary and secondary research
    - Identify six different types of survey
    - Identify key elements in the design of a questionnaire
    - Identify sources of secondary data

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  • The Marketing Mix

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    - Identify the four Ps
    - Product
    - Price
    - Place
    - Promotion (Marketing Communications)

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  • Product

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    - Distinguish between the features and benefits of a Product
    - Identify the four main stages in the Product life cycle

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  • Price

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    - Explain the difference between Price and Cost
    - Calculate Profit Margin from a given formulae
    - Identify three Pricing strategies

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  • Place

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    - Give the meaning of the term channel of distribution
    - Describe the roles of the different members in the channel of distribution
    - Illustrate typical channels of distribution for different industries

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  • Promotion (Marketing Communications)

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    - Identify the main purposes of marketing communications
    - Identify the main components of the marketing promotions mix
    - Identify the features of a good brand and outline the different types of branding
    - State the benefits of advertising

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  • Promotion (Marketing Communications)

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    - Identify the different advertising media
    - Give the meaning of the term public relations
    - Give examples of the techniques used in public relations
    - Give the meaning of term sales promotion
    - Give examples of sales promotions and how and when they are used
    - Explain the term personal selling

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  • Accreditation

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    The Introductory Certificate in Marketing are accredited by the London Chamber of Commerce and Industry (LCCI) - UK.

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  • How will you be assessed?

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    Assessment for the qualification is by paper-based objective testing of knowledge and skills. The test consists 20 of multiple choice questions, each with four responses possible.

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Accreditation:

This Course is accredited by the London Chamber of Commerce and Industry (LCCI) - UK.


How will you be assessed?

Assessment for the qualification is by paper-based objective testing of knowledge and skills. The test consists 20 of multiple choice questions, each with four responses possible.


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